Nicole Vergos

I’ve been consulting for the past three years, and a big chunk of that time has been spent working closely with the PhoenixFire Strategic Consulting team. We’re a global bunch spread across three continents, and we built a lot of trust over screens. We’ve celebrated milestones and made big decisions without ever sitting in the same room. Last year, that changed when I finally got to meet some of the core members in Málaga.

Most nonprofits are sitting on a goldmine of data without even realizing it. Your donor database and their giving trends, email campaigns, social media interactions, event attendance, it’s all data. And within that data are insights that could help you raise more funds, engage donors more effectively, and run your programs more efficiently.

Often, nonprofits overlook research due to lack of understanding, limited budgets, or simply not knowing where to begin.