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FLATBUSH CATS

CASE STUDY

THE CHALLENGE.

Flatbush Cats embarked on an ambitious mission: to transition from a local rescue organization to a leader in addressing Brooklyn’s cat overpopulation crisis through systemic solutions. At the heart of this effort was their goal to establish a high-quality, high-volume spay/neuter clinic for rescue volunteers and low-income pet owners.

 

However, bringing this vision to life required more than ambition—it demanded strategic planning, significant funding, and innovative approaches to community engagement.

OUR STRATEGY.

PhoenixFire Strategic Consulting partnered with Flatbush Cats to assess the feasibility of this transformative project and lay the foundation for its success. Over the course of two years, we worked collaboratively to develop a comprehensive fundraising strategy, execute a powerful capital campaign, and build the organizational infrastructure needed to sustain their growth.

 

This case study highlights our approach, the steps we took, and the impact of our collaboration in making this groundbreaking initiative a reality.

Cat Close Up

Conducted a Feasibility Study for the Spay/Neuter Clinic: We began by assessing the feasibility of establishing a high-quality, high-volume spay/neuter clinic in Brooklyn.

 

This involved analyzing the financial viability, operational logistics, and community needs. By identifying potential challenges and opportunities, we provided Flatbush Cats with a clear understanding of what it would take to bring their vision to life.

Developed a Capital Fundraising Strategy and Recurring Giving Program: To meet their ambitious fundraising goal, we designed a comprehensive capital campaign tailored to their mission.

 

This included crafting targeted messaging and outreach strategies, creating a compelling narrative for major donors, and building a recurring giving program to ensure sustainable, long-term funding.

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GRANT WRITING.

To secure critical funding for Flatbush Cats’ spay/neuter clinic, we developed one of the sector’s most effective grant-writing processes. Leveraging advanced tools like AI, we identified high-value opportunities and crafted tailored, data-driven proposals that aligned with funder priorities. Our comprehensive grant rubric ensured each application showcased measurable outcomes and told a compelling story.

 

This approach resulted in significant grant awards, providing essential support for their capital campaign and operations. Beyond meeting immediate goals, we equipped Flatbush Cats with a scalable framework for sustained funding success. Today, this grant-writing rubric stands as one of the strongest in the nonprofit sector, setting a benchmark for effective and innovative fundraising.

Cat and Food

Provided Operational Support, Including Staffing Models and Board Expansion: To prepare Flatbush Cats for sustained growth, we provided guidance on creating efficient staffing models and expanding their board of directors.

 

These efforts ensured they had the leadership, structure, and capacity to support the clinic’s operations and future initiatives.

Collaborated on Creative Assets, Including Video Scripting and Marketing: We worked closely with Flatbush Cats on the creative aspects of their campaign, offering feedback on video scripting and messaging.

 

This collaboration resulted in a compelling campaign video that effectively communicated their mission, engaged their audience, and drove donations.​

Cat Eyes

OUR MESSAGING.

Our team collaborated with Flatbush Cats to provide feedback and strategic guidance on the script for their video, which they produced with incredible passion and dedication. The messaging focused on the root causes of the cat overpopulation crisis, the tangible impact of the proposed clinic, and the role supporters could play in driving meaningful change. By weaving together statistics, personal stories, and a strong call to action, the script was designed to educate, inspire, and motivate action.

We are extremely proud of Flatbush Cats for their outstanding work on this video, which exemplifies the power of thoughtful messaging and strategic marketing. It has played a crucial role in rallying the community and securing the support needed to bring their mission to life.

ILLUSTRATIONS FOR STORYTELLING.

We created illustrations to visually represent Flatbush Cats’ proposed spay/neuter clinic, emphasizing their mission of compassion and community impact. These visuals showcased the clinic as a welcoming, efficient, and transformative space, helping funders and stakeholders envision its purpose and potential.

By capturing both functionality and the heart of their mission, the illustrations became powerful tools for grant applications and donor outreach, fostering connection and investment in the project’s success.

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OUR UNIQUE APPROACH.

What set our work with Flatbush Cats apart was our comprehensive, hands-on approach to addressing both their immediate goals and long-term growth. We combined strategic planning with cutting-edge tools like AI for grant writing, helping secure high-value funding while developing a powerful capital campaign supported by engaging video content and influencer endorsements.

Beyond fundraising, we provided executive coaching, expanded their board of directors, created detailed staffing models, and strengthened their recurring giving and donor stewardship programs. By integrating operational support with innovative storytelling and strategic partnerships, we helped Flatbush Cats transform their vision into a sustainable, impactful reality.

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THE RESULTS.

Our collaboration with Flatbush Cats delivered transformative results, including the successful launch of a capital fundraising campaign and the development of a robust, AI-driven grant-writing program.

 

These efforts secured critical funding and advanced the construction of Brooklyn’s first high-volume spay/neuter clinic, designed to provide accessible, high-quality care for rescue volunteers and low-income pet owners.

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Operationally, the organization now benefits from an expanded board, strong staffing models, and a clear vision for growth. Flatbush Cats is now making a lasting impact on the community, addressing cat overpopulation and will continue supporting pet owners for years to come.

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Click here if you would like to learn more about Flatbush Cats. Make sure to follow them on Youtube and Instagram.

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