Who We Are
Vice President, Entrepreneurship
Since 2010, as co-founder and head pastry chef at NYC’s popular patisserie, Macaron Parlour, Christina has offered up delicious, authentic takes on the French treat while also expanding the upmarket confections into edgier flavors like Cheetos and Rosemary & Olive Oil. But in 2014, despite holding down multiple Macaron Parlour locations, she embarked on a new venture: Meow Parlour – New York’s first cat café.
Meow Parlour (and its sister nonprofit that she also started, Meow Parlour Cats) has found homes for more than 1,000 cats with diverse families. Never one to sit still for long, Christina next created Cat Camp, one of the nation's largest cat focused conferences. Even during the global COVID-19 pandemic, Christina found a way to contribute to the world by hand sewing tens of thousands of filtered, cloth masks.
Before going to culinary school, Christina received a degree from the Fashion Institute of Technology and double BA's from Barnard College and Columbia University in NYC.
Founder & Vice President of Strategy
Strategist. Innovator. Disruptor. Cause driven and passionate, Lee founded PhoenixFire with a simple vision: Help people change the world for the better - faster.
From the very beginning, Lee determined that PhoenixFire would be dedicated to cause-focused work, ranging from issues of educational inequality, social and racial justice, water conservation, mental health, animal welfare, and LGBTQ+ rights.
Lee brings a unique perspective to consulting. Having worked in operations as well as on a national level in development for more than 20 years, he understands the fine balance between growing revenue, managing financial controls, investing in the future, and creating a sustainable work-life balance. He believes in innovative solutions and values data driven decision making, while focusing on establishing great processes that support passionate people - all in the pursuit of producing measurable results for cause focused companies and non-profits.
He has traveled to nearly all US states, including Alaska, Hawaii, and Puerto Rico. His interests include researching and investing in genomics, MRNA, blockchain and cryptocurrency, and other disruptive technologies like EV and artificial intelligence. He lives in New York City with his wonderful wife, two pets, and two children - one who is the namesake of PhoenixFire.
Vice President, Business Innovations
Michael's experience over more than a decade spans industries and defies labels. More than a program manager, an operations expert, or a data specialist, his true talents shine when he is building foundational structures and teams to help his clients achieve unprecedented success.
He is a results-oriented people leader with over 10 years of experience providing expertise in project management, business operations, training and development, and business analytics. He possesses a mastery of creating workflow efficiencies, cost savings and revenue channels for employers. Applying strong organizational and analytical skills to inform clients of key trends, streamline processes and to make more informed company decisions.
Michael received his BA at the University of Michigan (Go Blue!), and holds an M.S. in Mathematics and an M.B.A in Marketing and Small Business Management. He has worked on programs and projects for clients including SONY, Verizon, Barnes & Noble, FOX Sports, the Omnicom Group, and NASDAQ.
Vice President, Creative
Shirley brings 20 years of experience in media production to her role with PhoenixFire. As President and Creative Director for the Brooklyn based Create The Remarkable, Inc., a full-service production company specializing in social impact video, campaign development and multi-genre photography, Shirley has found the platform to combine her joy for storytelling, her attention to detail and imagery, her background in marketing and her history in community organizing to create media that creates an impact.
Also an accomplished photographer, her work has appeared in numerous news publications & magazines (including The New York Times Online, Latina, Crain, Siempre Mujer, El Diario, Metro, Hispanic, Urban Latino, Vibe) and commercial campaigns for Olay, Fruit of the Loom, CoverGirl, Girl Scouts of the USA, Pantene, Isaac Mizrahi and HBO's New York International Latino Film Festival for a campaign which won the PromaxBDA Award for outstanding achievement in entertainment marketing and design.
Shirley previously served as co-founder and Creative Director of the creative services firm Somos Arte where she developed campaigns, and provided branding strategies as well as photography for nonprofit and commercial clients alike.